No Time For Marketing?

The biggest obstacle to excellent marketing is time. You may have the knowledge and experience to carry out your own marketing program. But if you can’t find the time, nothing else matters. Many have said they hired me because they accepted the fact they would never have enough time to do their own marketing. If you find yourself in the same situation, please call me. If you agree please send me your contact information so we can start right away!

One local firm stated having a 20% return on their marketing.

Marketing is all about satisfying customer needs. Unlike many other businesses, marketing a law firm requires aggressively promoting services while still maintaining a professional, sophisticated demeanor. In our world, no magic potions exist to give us motivation of creative energy to our brains. For the lawyer, the long hours and stress can exhume your energy reserves pretty quickly. Not to mention, all those years in law school did they ever go through how to market your law firm effectively. You also wouldn’t hire a criminal law attorney to do a bankruptcy case- same goes for your marketing, we all have our specialties. It’s best to focus on what your specialty is and contract the rest to support your needs to present yourself as a “Full Service” Law Firm. You don’t have to be everything to everyone, but if you really use your resources there’s no reason a client should have to go anywhere else to have their problems solved.

I realize that following up with prospects is probably the most difficult part of the entire marketing process for attorneys. Because let’s face it, you’re busy. Probably one of the biggest reasons why legal marketing efforts fall flat is the lack of a powerful follow-up system. Every success depends on following through. If you’re like most people, you go to a networking event and probably meet 10- 20 people. You take their business cards, you have some interesting conversation, and then you don’t do a darn thing. If you fail to follow up within 24-48 hours, it is most likely that the person you met will not remember you or the conversation you had.

But, this is where you’ve got to be different. You’ve got to think differently in terms of your marketing and, you have to act differently. One of the best ways that you can set yourself apart is to commit to having a follow-up system. It’s simple. You or your assistant can create a spreadsheet. Add the individual’s name who you meet, their email address, their telephone number, why you should follow up, and when you should follow up. Here’s a quick tip I use: after I get someone’s business card, I scribble a quick note on the back – something like “hot prospect” or “referral source” so I remember and do the appropriate follow-up. I use address two for my contacts, prospect, and clients. Why do I use address two? I use it because it’s one of the most refined systems for contacts. I can generate my birthday greetings, follow up from a meeting, reminders for clients, etc. all on auto pilot!

Whatever type of follow-up system that will help you, you need to implement it. It has to be easy to create, follow, and implement or you just won’t do it. But once you do, I promise you’ll see how following up makes a huge difference and a huge impact. For starters, click address two for a free trial so you can see how easy it is to use and how you can put your follow up on auto pilot!